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Hyundai first to tease SEMA 2012 with the ARK Performance Genesis Coupe

The 2013 Hyundai Genesis 3.8 Coupe R-Spec Super Tuner Track Edition (click here for the TorqueNews review of the Genesis 3.8 R-Spec) built by ARK Performance begins under the hood, where the standard direct injected 3.8L V6 has been heavily modified inside and out to produce 395 horsepower and 340lb-ft of torque. To reach this output, ARK pulled the 3.8L Lambda V6 out and tore it down – adding a Brian Crower 4.2L stroker kit including a BC 4340 crankshaft, BC 4340 connecting rods and JE Pistons. An ARK Performance intake system, ARK Performance ceramic coated headers, and an ARK Performance lightweight pulley kit are fitted to the outside of the new 4.2L V6 while an ARK performance oil cooler helps keep this high performance V6 running smoothly.

Helping putting all of that power to the ground in the ARK Performance super-tuner track edition of the 2013 Hyundai Genesis Coupe is a carbon plate clutch kit and a dual mass flywheel from ARK , a Cusco type RS 1.5/2-way limited-slip differential and lightweight Yokohama ADVAN RS2 wheels wrapped in Nitto NT05 tires. Working to insure that the ARK Performance Genesis Coupe handles as well as it accelerates, ARK has added a six piston big brake kit in the front and rear with ARK carbon brake pads and ARK stainless steel brake lines along with an ARK Performance DTP coil over system featuring Cusco suspension bars, arms and control rods.

 

“The Genesis Coupe R-Spec is an ideal platform from which to build our SEMA track edition” said Ted Lee, owner of ARK performance, Inc. “The ARK Genesis Coupe R-Spec truly demonstrates the full track-tuning potential of the affordable Genesis Coupe R-Spec model. ARK continues to represent the ultimate in aftermarket performance tuning for Hyundai.”

Since a car cannot stand out at the 2012 SEMA Show with go-fast mods alone, ARK Performance had added a substantial body kit to give this Gen Coupe a unique look. The exterior features an ARK-ADRO carbon fiber hood, an ARK-ADRO rear diffuser, ARK performance SFX rear fender flares, an ARK performance CFX carbon deck lid and an APR GT300 carbon wing – along with an eye catching paint scheme that is sure to draw spectators into the Hyundai display among the crowded SEMA Show floor.

Finishing the ARK Performance Genesis 3.8 Coupe R-Spec is a unique interior layout with help from JPM Coachworks custom interior with red Sparco Pro ADV racing seats, a Sparco L575 steering wheel and a Cusco 8-point chromoly roll cage.

Hyundai has become one of the most active automakers at the SEMA Show and with a combination of the momentum of the Korean automaker in the performance world combined with what is the first of what will likely be an impressive collection of show vehicles at the SEMA Show – we should only expect to hear about more hot Hyundai models headed to the SEMA 2012. As always, TorqueNews will be in attendance to cover the show so you can expect to see more teasers leading up to the October 30th launch of the event.

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Hyundai increases production to meet demand in the U.S.

It's been full steam ahead for Hyundai and now with the popularity of their vehicles booming, the pickings are slim. The automaker's North American CEO John Krafik is now reassuring that Hyundai will increase its production by 19 percent from September until year's end compared to the same period last year reports Automotive News.

Workers are expected to go with the flow of the company's new production schedule at the Alabama plant which has just added a third shift. The revised labor contract situation should now allow consumers to get their hands on more Elantras and Sonatas until the end of the year; a move that will result in an extra 20,000 units produced at the factory.

The Korean automaker blames the shortage of vehicles on the recent strikes at its headquarter plants. Although the labor disputes came to an end last week, the holdup cost the company a U.S.-bound shortage of about 5,000 to 10,000 vehicles of their number one sellers the Elantra and Sonata. But now the new agreement cuts the two 10-hour work shifts to an eight-hour day and nine-hour night shift, this results in a 15 percent reduction in production hours beginning in March. According to union heads, they expect productivity to only get better and foresee no loss of output.

Hyundai's largest South Korean plant currently cranks out 300 cars an hour, totaling 1.5 million cars a year.

"Hyundai has been running flat out," said Chris Richter, an auto analyst at CLSA Asia-Pacific in Tokyo told Automotive News. "They don't have spare capacity lying around. It's going to put pressure on them to start adding capacity somewhere. Their investors and dealers are going to be screaming for more product."

 

Source: Examiner

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