Hyundai’s Reputation is on the Rise

With another strong showing in one of the country’s top gauges of perceived quality, Hyundai is further growing its status as one of the most trusted names in the auto industry. According to ALG’s Fall 2011 Perceived Quality Study, Hyundai is now in the top ten in this important measure, having jumped from the 18th spot to the ninth position in just three years—by far the biggest improvement during that period.

“Hyundai has made impressive efforts to improve brand perception and we can see that it has truly paid off in the mainstream rankings,” said Eric Lyman, vice president, Residual Value Solutions, ALG.

According to Hyundai, much of this recent success can be attributed to a trio of high-quality, high-efficiency cars that have launched in the past year, including:

• Hyundai Elantra—Which will soon add a coupe body style to its popular sedan and five-door hatchback configurations.
• Hyundai Accent—With best-in-class fuel economy (30 mpg city/40 mpg highway/34 mpg combined) and horsepower (138 hp).
• Hyundai Veloster—Showcasing a particularly dynamic design as the industry’s only three-door coupe.

Plus, because the Elantra and Veloster are capable of 40 mpg as well, as is the Hyundai Sonata Hybrid, Hyundai now offers four different vehicles capable of reaching that impressive mark. As a result, not only did that frugal foursome account for nearly 20,000 sales in October alone, but they also helped Hyundai achieve an overall fleet fuel-efficiency rating of 37 mpg (using the current CAFE calculations).

“Hyundai continues to impress car shoppers with the level of quality throughout the lineup from the entry level Accent all the way to our flagship Equus sedan,” said Frank Ferrara, executive vice president, Customer Satisfaction, Hyundai Motor America. “And, with a slew of recently launched and redesigned models, Hyundai quality and brand perception will continue to grow.”

Source: hyundaiinthenews.com