Tuesday, October 18, 2011

When It Comes to Automotive Brand Loyalty, Consumers Trust Hyundai!

The study was done by Experian Automotive, a data service that tracks vehicle registration data and consumer attitudes, and it found that consumers really trust Hyundai. But making big progress is Ford – the automaker took six of the top spots in the top 10 product categories.

Hyundai-most-trusted-brand

Nabbing the top position, Hyundai scored well with a loyalty rate of 49.6 percent. This is the first time the Korean automaker topped the list, beating out GM, Ford and Toyota. In this study, loyalty is determined by the repurchase rate of its owners. And Hyundai had a good year, sales wise -  its brand market share jumped to 9.2 percent during the second quarter of this year (up from 7.9 percent last year).

Source: AutoGuide.com

 

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