Carmakers are constantly improving their products and relationships with their customers. They communicate their success by citing the satisfaction of their owners. “Proof of satisfied customers is as good as gold,” says George Peterson, president of AutoPacific. “We’ve found that more than one-third of new car buyers are positively influenced by objective awards based on owner ratings when deciding on a new car or truck.
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new vehicle. This study by the Southern California-based automotive research firm summarizes the results of over 68,000 new vehicle owners.
“Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes,” says Peterson. “The winners perform well in 48 separate categories that objectively measure the ownership experience.”
Automotive research and consulting firm AutoPacific awarded the Hyundai Genesis, Hyundai Sonata and Hyundai Elantra with the 2011 Vehicle Satisfaction Award in their respective categories, making Hyundai one of the top-ranked award winners at the manufacturer level.
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